How to Get More Website Traffic
Whether you are starting a new or existing website, you know how imperative it is to get people to visit your page. But, let’s face it; it means nothing if you have a great website with good quality content and don’t get any visitors. So how do you get more people to visit your pages and generate leads?
How do you put the word out there? To understand this better, let’s look at three types of traffic: Organic, Direct, and Viral Traffic.
- Organic: Users find your pages via search engines using a keyword related to a page/pages.
- Direct: Users go to your website, typing in the URL or clicking on a bookmark.
- Viral: Word of mouth, for example, social media where users are directed to your website through a post. In short, a referral from another site to yours.
We’ve set up a few tips on how you can drive more traffic to your website. You might already know some of them, but perhaps you’ll find some helpful information.
Getting to know your audience:
Everything starts with advertising, but you must research before doing this. We suggest looking at what your competition is doing, seeing what’s popular and what people are interested in, and sharing. Then, think outside the box about what you can give visitors that will keep them returning for more. Don’t copy your competitor; use them as a tool to get more info on what visitors would be interested in.
Advertising on Social Media:
Social Media Marketing, what better way to build your brand than advertising on all social platforms? In most cases, you won’t have to pay to advertise, but if you want to boost your advertising, some money will have to be spent.
Everybody knows the expression: “You must spend money to make money.” So before you grab your wallet, we suggest that you look into the pros and cons of paid advertising and find what works for you.
Okay, so now you are on all the social platforms? What now? Be social, be active, and be responsive. The more you interact, the better your reputation will be at the end of the day. Avoid spamming. Too much of “a good thing,” or what you might think is a “good thing,” can cause more harm than good.
One great thing about Social Media Marketing is that you get immediate feedback, which can help you improve. You can also Buy Social Signals to increase your social presence immediately.
On-Page SEO:
Keyword optimization and proper on-page SEO are essential and, if done correctly, will boost your chances of getting pages ranked on page 1 of search engines. Captivating headlines and good-quality reads will have your visitors coming back for more. Your site needs to be user-friendly, so one big tip we can give you is to update your site.
Faster, user-friendly sites will help you increase your rankings.
The best advice regarding on-page SEO is to do a full SEO website audit, which will pinpoint any flaws in your strategy. Also, ensure your website is optimized for mobile devices, crucial for user experience and ranking well within the search engines.
Guest Blogging:
Guest blogging is when you post on another person’s blog with a link to your page. Sounds easy enough, right? However, there are a few things you need to know and do before you can go crazy posting links. Google doesn’t want any spammers.
Firstly, you’ll need to find blogs relative to your niche; there’s no point in guest blogging on a “crochet blog” when your niche involves Internet Marketing. It all goes back to captivating content that will interest the readers on that blog to follow you.
Unfortunately, you can’t post on every blog you come across, so make sure that you find the correct niche and that the blog allows guest blogging. Most guest blogging sites have a review process before publishing your post, so ensure you have good quality, original content worth sharing. This excellent off-page SEO technique will increase traffic and organic rankings.
Forum posting:
Depending on your chosen niche, you can find a forum related to that. So sign up and get involved. Everything about driving more traffic to your website is about being social. So get involved in the discussions, give valuable tips and information, and build your name. The more you participate, the more it will pay off.
Driving traffic to your website takes time, but if done correctly and you put in the time and effort, you will reap the rewards. Yes, everything is overwhelming, but take it one step at a time and, most importantly, be involved.