Off-Page SEO and Link Building
What is Off Page SEO and why is it so important? If you’ve read our post on On Page SEO, you’ll understand at the end of this article why both are extremely important. So, let’s jump right into what Off page SEO is, how it works and what it does.
In short, it’s an external way of promoting and gaining visitors to your website by using Social Media Marketing, Social Bookmarking and Link building. It’s promoting ones content on other platforms to direct more visitors to your website.
Now how can we achieve this? You can always use an SEO service provider to handle the process for you. But let’s quickly have a look into the three things we’ve just mentioned, Social Media, Social Bookmarking and Link building:
Social Media / Social Media Marketing:
Facebook, Twitter, Instagram, Pinterest and LinkedIn are some of the most popular examples of Social Media networks. In a way, Social Media platforms can also be seen as search engines, -as most of them make use of their own algorithms; just like Google. These days you can’t just have a website without creating a social platform for your site.
The purpose of creating, for example, a Facebook page for your website can help drive more traffic to your pages. If you look at all the users on these platforms it’s clear to see that there is potential of driving more traffic. How you go about it is up to you. It all depending on your niche and the platform you want to start off with.
Every time you see something of interest like on Facebook for example, -and you share that, it’s seen as a Social Bookmark. Google really loves “likes” and “shares” on Social Media Networks. The more Shares and Likes you receive for your page/content the better your chances of ranking higher in search engines. It all boils down to good quality content again.
It’s a process of obtaining links from other websites to your own. In short, promoting your webpages on another website. There are a few different ways of doing link building, and unfortunately there is a bad way as well. Your objective would be to build high quality links that will pick up in the crawling process of search engines.
Link building is one of the most important things you’ll need to do if you’re aiming to rank on the 1st page of search engines, and by doing this correctly you’ll definitely give your completion a run for their money.
In a nutshell, everything keeps pointing to driving more visitors to your site. On the one hand it sounds easy, -and on the other, well, harder than you might think. But with a set plan in place, with good quality content and by following “White Hat” SEO you’ll be able to achieve your goals.
Things like this take time, so be patient. Follow the correct methods and know that it might take some time before everything picks up, but know that if you start off your SEO Campaign correctly from the start that you will benefit from it in the long run.