Free vs Paid Advertising – What you need to know

Free Online Advertising VS. Paid Advertising Everything is about driving more traffic to your website, with all other things in place we all know that you need to advertise. Now how do you go about getting people to actually visit the site you worked so hard to set up? With advertising of course. There's always [...]

5 Reasons Why You Need A Mobile Friendly Website

Why You Need A Mobile Friendly Website In this wonderful age of technology we live in we're able to access the internet literally anywhere. All you need as a mobile phone and a data connection. No more going to an internet café or waiting for, what seems to be an eternity... a dial-up connection. When [...]

Why you need an SEO Specialist

Why You Might Need an SEO Specialist If you've read any of our previous posts, you’ll notice that we're all for DIY. And why shouldn’t we be, sharing is caring and it’s our way of giving back. We’re not in any way saying that you’re not able to do things on your own, but there [...]

5 Ways to Drive More Traffic to Your Website

How to Drive More Traffic to Your Website Whether you are starting a new website or have an existing site, you know how imperative it is to get people to actually visit your page. Let’s face it, it means absolutely nothing if you have a great website with good quality content if you don’t get [...]

What is Off-Page SEO?

Off-Page SEO and Link Building What is Off Page SEO and why is it so important? If you've read our post on On Page SEO, you'll understand at the end of this article why both are extremely important. So, let's jump right into what Off page SEO is, how it works and what it does. In [...]

Keyword Optimization Tips

Keyword Optimization Why is Keyword Optimization so important when it comes to Internet Marketing? If you have read our post on Search Engines and how they work, you’ll have a better understanding of why keywords are important. But in short, when a search engine is busy crawling sites, it picks up on keywords and gather [...]

How do Search Engines Work?

What is a Search Engine and how does it Work? Search Engine Optimization, or 'SEO' in short, is a way of showing the worth of your website/pages in Google’s Index by sending signals to search engines. If you Google Search anything you normally spend your time viewing the first page of the results and perhaps [...]

On-Page SEO Guide for Maximum Effect

Where to place keywords for maximum SEO Effect: On-Page SEO If you are thinking “the more keywords I use on one page, the better my on-page SEO and chances of ranking,“ then think again.  Clustering, or shall we say stuffing numerous keywords on one page causes confusion. When search engines are “crawling” and collecting all [...]

Quality Content and SEO

How good quality content can help SEO If you’ve read any of our previous posts you’ll notice that we keep hammering on good quality content. Now why is this? There are numerous reasons which we’ll discuss shortly. Let’s have a look at your main objective of your webpages shall we? The main objective is to [...]