Where to place keywords for maximum SEO Effect: On-Page SEO
If you are thinking “the more keywords I use on one page, the better my on-page SEO and chances of ranking,“ then think again. Clustering, or shall we say stuffing numerous keywords on one page causes confusion. When search engines are “crawling” and collecting all the information from your page, it picks up on all these keywords and indexing becomes problematic.
It’s best to keep your target keywords/phrases to one or two per page. This will also already improve your chances of ranking for those specific keywords dramatically.
Once your keyword research has been done and you have one or two keywords per page, you need to start working this into your content. But how do we go about doing this? Let’s look at On-Page Search Engine Optimization (SEO):
On page Optimization is the core of what makes a website rank well, involving individually optimizing your web pages to have a better ranking result in search engines. The time and effort you put into your content goes a long way, and by doing your On-Page Optimization correctly you’ll help boost your Off-Page SEO in the long run. Read our post on Off-Page SEO.
Firstly, what can you do to boost your On-Page SEO? Here are some helpful tips:
Where to place your selected keywords:
Title: Is used to describe the topic of your webpage and is called an Html element, or “Meta Title Tag“. It’s important to keep the title short and to use your main keyword or phrase at least once. Keep in mind that you want to make your title search and click friendly to your targeted visitors. The title tag should tell you exactly what the post is about.
Description: This is what we call the “Meta description tag“, which can be seen as a way of “convincing” users to click on your site. This is you selling the content and enticing users to click, make the description appealing and use your keywords in a creative way to attract attention. Make sure the same keyword/phrase don’t appear more than twice in both title and description tag. Variations of your keyword/phrase can be used, but don’t overdo it by “stuffing” unnecessary words in there. Keep it short and to the point (under 156 characters).
Content: Nobody wants to read an article that is “clustered” with keywords. There is no interest there and you are sure to lose visitors and increase you bounce rate. Search Engines have ways of picking up on this as well. To start off your keyword placement in your content you need a Header (H1 tag). The header should contain the keyword for your content and as the Meta description should captivate visitors to want to read more.
The main thing you want to keep in mind when setting up your content, is that you want people coming back for more. The best way to do this is to provide precise and to-the-point answers to their initial search query. Here are some tips for writing good quality content.
Image Alt text and Image title tag: This includes keywords to images used on you page. What is the difference between the two? Image Alt text describes the search engines what the image is about and Image title tags is a little “pop-up” when you hover over the picture with your mouse. Keep in mind not to “cluster” or “stuff” these title tags with keywords.
URL’s: So you keep reading user friendly, good quality content and now we add reader friendly to our priority list. When creating a URL for your page, you need to bear in mind that your keyword can be used in the URL but not excessively. Your URL needs to describe your content or your page accurately. Remember to use hyphens to separate the words in your URL and take out words that aren’t necessary, like stop words for example.
Overall you want to create a great l user experience to drive more traffic to your website and by following the tips above, you can accomplish this easily.