All the Paid & Free SEO Tools You Need in 2023
Are you looking to take your digital marketing game to the next level? If so, then you need a comprehensive SEO toolset. This post will introduce you to the best SEO tools that will help boost your ranking and visibility on search engines.
These are all tools I use personally and that I know work. And what works for me in terms of which SEO tools to use will work for you and your business. We'll discuss the following:
We'll discuss paid and free SEO tools to get everything from keyword ideas to rank tracking to content optimization. Tracking your SEO metrics and organic search results allows you to tweak and test to get the best results for your SEO efforts.
Having the right SEO tools not only saves you time but identifies broken links, provide keyword opportunities, and allows you to dive deep into a particular keyword if you wish. You don’t need any paid tools if you’re starting, as Google has the best free SEO tools for you to use.
So read on and learn more about how to take your business or website to new heights with the best SEO tools!
Complete SEO Suites
These are complete and well-rounded tools focused on SEO and competitor research. An all-in-one SEO solution that’s affordable and relatively easy to use if that’s what you’re after.
We know Google has the best free SEO tools, but what about paid SEO suites? Let’s get to it.
SEO PowerSuite
SEO PowerSuite is a complete SEO toolset guaranteed to give your campaigns the boost they need! SEO PowerSuite consists of four professional SEO tools that can be used separately or together depending on your digital marketing needs.
With SEO PowerSuite, you can easily customize your SEO journey and get essential data about rankings, backlinks, search traffic, and more. Thanks to its powerful algorithms and intuitive design, SEO PowerSuite will help point out weaknesses in your SEO campaign and help you maximize your ranking potential.
This SEO suite's rank tracker tool is one of the best in the industry, from SERP tracking to competitor and keyword research, it's one of the best in the industry if you're looking for a desktop rank tracking software instead of cloud or SAAS services.
So get ready to kickstart your Google search engine rankings and outsmart competitors with this must-have SEO tool set!
Mangools
Going after the right keywords can be a challenge. Thankfully, Mangools has changed this with their affordable keyword tool, KWFinder. With KWFinder, you can find related keywords at low monthly prices and ensure that your content always appeals to your target group.
Even more exciting is that you can dive into keyword trends to stay on top of the competition. With so much valuable data listed in one place, it’s easy to see why Mangools makes it so much easier to take control of your SEO campaigns!
The included keyword tracking tool allows you to monitor search engine rankings and keyword positions with ease.
SEO PowerSuite vs. Mangools
Regarding an effective SEO (Search Engine Optimization) toolset, the most popular options today are SEO PowerSuite and Mangools. Both provide an integrated suite of tools that are affordable and include kwfinder, rank trackers, SEO analysis, and more.
Although they offer similar feature sets, SEO PowerSuite provides more automation capabilities in its toolset than Mangools does. Additionally, SEO Powersuite’s kwfinder offers a great keyword research experience, and its rank tracker is highly accurate compared to other similar competitors.
Finally, their customer support team is known for being friendly and helpful should you ever encounter any technical issues. It’s clear that between these two leading providers of SEO tool sets, SEO Powersuite has a slight edge over Mangools in terms of advanced functionality, although slightly more expensive.
They give you much more data than free SEO tools ever will and are much cheaper than other alternatives like Ahrefs, Moz, or SEMRush.
Keyword and Competitor Research Tools
Keyword and competitor research is essential for any online business. These tools allow you to research keywords related to your industry, identify potential competitors, and discover new growth opportunities.
There are various keyword and competitor research tools available on the market today, each offering its unique set of features and benefits. These are vital to any successful SEO strategy as they can generate many great keyword ideas with high search volume and identify gaps where competing sites are low.
Check out our article on the best keyword research tools for the whole list, but here are my favorites.
SEMRush
SEMRush is an indispensable tool for SEO professionals and one of my go-to tools, which I use daily. SEMRush provides in-depth keyword research analysis that can quickly identify opportunities for improved marketing performance.
Its comprehensive features allow users to find the most relevant, valuable, high-performance keywords more likely to drive conversions. SEMRush also offers a keyword difficulty score that gauges the difficulty of a given keyword and allows you to compare your organic competitors with each other to discover the top-performing organic strategies.
Arguably the best keyword rank tracker as well as overall SEO tool, SEMRush continues to improve and adds new features constantly, leaving competitors miles behind in terms of having a complete search engine optimization solution for any small business or agency.
SEMRush empowers its users to leverage competitive intelligence when targeting new prospects or developing content strategy - making SEMRush an invaluable resource for digital marketers everywhere.
SpyFu
SpyFu is a handy tool for those in the marketing industry. It provides invaluable insights into competitor strategies and can be used to hone your digital marketing approaches.
SpyFu is an efficient, cost-effective way to research competitors' strategies and requires minimal effort. In addition, SpyFu covers a wide range of online marketing areas, including SEO, PPC campaigns, and more, which makes it a great resource in any marketer’s toolkit.
With SpyFu on your team, you can rest assured that your digital marketing approach is up-to-date with the latest trends and leveraging critical competitor data to boost your outreach strategy even further.
Google Keyword Planner
Google Keyword Planner is a revolutionary free SEO tool from Google. It lets you quickly and easily identify the potential keywords customers search for.
With Google’s keyword research tool, you can get insight into related topics and trends in search volume and evaluate cost-per-click bids. By getting the details on each keyword, you can get an edge on the competition and unlock untold growth for your business.
Google Ads’ keyword tool has everything you need to take your marketing and advertising campaigns to the next level. Best of all, it’s free! So what are you waiting for? Try Google Keyword Planner today and get ahead of the pack!
SEO Content Creation Tools
Content optimization is an essential part of SEO success. Fortunately, many content creation tools are available that can help make the process easier. These tools can help you create top-notch content optimized for search engine visibility, from keyword research and analysis to content generation and optimization.
You can read our full article on the benefits of content marketing strategy here. These are the main content optimization tools I use for on-page SEO.
Surfer SEO
Surfer SEO is an innovative tool for website optimization. It utilizes cutting-edge algorithms to accurately analyze the performance of your website, providing reporting and insights to help improve onsite elements like page titles, headings, meta descriptions, and user engagement.
With these enhanced abilities, Surfer can take away the guesswork of SEO testing and give you measurable results quickly and with minimal effort. This helps web admins focus on other aspects of their website business while also enabling them to maximize online visibility through improved SERP ranking positions.
Additionally, Surfer SEO can be used to keep track of competitor performance and benchmarking, giving you a better understanding of the competitive landscape. With detailed analysis for every page on your site, as well as deep insights into website structure, content quality, link popularity, and more, Surfer SEO is truly the all-in-one solution for website and content optimization.
RankMath SEO Plugin for WordPress
WordPress users rejoice! A powerful SEO plugin called RankMath SEO is here to revolutionize WordPress SEO. RankMath is designed to deliver maximum SEO benefits with its comprehensive suite of tools that make it easier for WordPress users to maximize their rankings and online visibility.
Its list of advanced features will help you get data-driven insights into your website’s performance and devise strategies for further improvements.
With an array of amazing features such as automated meta tags, 404 monitoring, advanced analytics, and more, RankMath enables WordPress users to enjoy expert results without expertise. Elevate your WordPress website with the RankMath SEO plugin today!
Another tool I want to throw in here is Internal Link Juicer, which is another WordPress SEO plugin that automates both internal and external links with ease. You can read our full Internal Link Juicer review here.
YouTube SEO Tools
The correct content creation and SEO tools are essential to any successful YouTube channel. These provide critical insights into how a channel is performing, who’s watching your videos, and other data that can help you optimize your content and grow your audience.
With the right tools, you can track popular topics, monitor individual videos' performance, identify new trends in viewership, and more.
Additionally, having the ability to create videos fast as well as optimize them for a maximum SEO score is gold for any online business. Here are two of my favorites if I need content fast and want them to rank well on YouTube’s search results.
Pictory AI
Pictory AI is an innovative solution for those looking to generate YouTube content speedily and effectively. Whether it’s videos, podcasts, or articles, Pictory AI promises a cost-effective method of creating high-quality content tailored to the customer’s needs.
Pictory AI creates compelling stories that capture audiences’ attention on the popular video platform while considering the critical factors that go into making successful YouTube content, such as style, tone, and engagement.
Pictory AI offers efficient and effective solutions for producing compelling content quickly and successfully – perfect for those trying to break into the YouTube space. You can read our full Pictory AI review here.
TubeBuddy
TubeBuddy is an incredible toolset that allows YouTube content creators to maximize their search engine optimization on the platform. TubeBuddy helps its users to stay ahead of the competition and make sure as many people see their videos as possible.
TubeBuddy allows its users to pinpoint keyword phrases and target specific audiences, allowing even small creators to get their videos in front of a large audience without paying high prices for ads or similar services.
Tubebuddy also provides analytics and analytics-driven recommendations, helping users understand their audience better and determine which topics have the most potential for success. TubeBuddy is a must-have for anyone looking to succeed in the ever-growing YouTube SEO world.
Organic Search Rank Tracking Tools
Google rank trackers are becoming increasingly popular. They help you keep track of the performance of your website in SERP results pages (SERPs) and give you insights into the factors that influence the ranking.
These tools can measure keyword rankings, analyze backlinks, identify link-building opportunities, monitor competitor activity, and evaluate website performance. By using rank-tracking tools, you can easily monitor your website’s progress, discover opportunities for improvement, and stay ahead of the competition.
Here are my two favorite and most affordable rank-tracking services in terms of quality, accuracy, and consistency.
AntRanks
AntRanks is an innovative tool that assists in the process of creating competitive environments. AntRanks is based on intelligent algorithms using advanced techniques to automatically measure and compare the performance of individuals or teams playing various games.
AntRanks allows users to judge their growth while competing with their peers and connecting with members nearby, strengthening the spirit of competition. AntRanks also lets players download statistics of other users, giving them the edge they need to become more successful.
AntRanks has revolutionized the gaming environment, making comparisons quick and easy with its efficient data analysis. AntRanks is a game-changer for every ambitious player looking to take their game to the next level.
TrueRanker
TrueRanker is the easy, effective way to keep track of your website’s rankings across search engine results pages. TrueRanker leverages mighty AI and machine learning tools to calculate rankings, enabling you to monitor the success of SEO campaigns and troubleshoot poorly-performing pages.
TrueRanker conveniently links all the data with helpful visualizations and can automatically evaluate your performance and alert you when something needs attention. TrueRanker’s real-time insights make it seem effortless for businesses to stay on top of their online visibility.
AntRanks vs TrueRanker
TrueRanker and AntRanks are excellent rank trackers, but they differ in the type of user they cater to. TrueRanker is geared towards businesses seeking to monitor their rank and improve SEO performance, while AntRanks offers many features that make it particularly useful for small businesses and bloggers.
TrueRanker provides comprehensive data reports which offer detailed insights and allow users to drill down into the underlying metrics of their domain. In contrast, AntRanks will enable users to easily track multiple domains with its streamlined UI and intuitive navigation.
Whether a business or an individual blogger, TrueRanker and AntRanks rank trackers will help you monitor your rank and reach the top spots in SERP results.
They’re two of the most affordable rank trackers I can recommend, as I’ve used both and am currently using TrueRanker. AntRanks and TrueRanker are great cheap rank-tracking tools if that’s all you need and you don’t want to spend a fortune.
Points for Antranks support, design, ease of use, white-label reports, and pricing. Points for TrueRanker’s features. It’s a close one. Try both free trials to see which one’s for you.
Google’s Free SEO Tools
Google is one of the world’s leading technology companies, and businesses and professionals across the globe widely use its SEO tools. Search Engine Optimization (SEO) is a set of techniques used to boost the visibility of websites on search results.
It involves optimizing a website’s content, code, and user experience to be more attractive to search engines and appear higher in the results. Google provides a variety of free SEO tools that can be used to help boost your site’s ranking on search engine result pages.
I’m not mentioning Google Keyword Planner here because we’ve covered that under the keyword research section above. Moving on.
Google Analytics
Google Analytics is a potent tool for evaluating and understanding website performance. No matter the size or scope of your business, having access to comprehensive insights into web user behavior can dramatically improve optimization efforts, boost revenue, and help companies to gain an edge over competitors.
With easily customizable reporting options and a user-friendly dashboard, Google Analytics makes it simple to monitor all incoming traffic. Plus, getting started with the service is easy - sign up for a free account and insert a tracking code onto your website.
Ensure that your data will be secure, as Google Analytics ensures compliance with regulations like GDPR and CCPA. Then, let Google Analytics revolutionize how you track website performance – find exactly what’s working, why it’s working, and what adjustments you need to make to maximize potential.
Once you know Google Analytics, you’ll discover many ways to adjust and improve your SEO strategy, making this one of my all-time favorite free SEO tools.
Google Search Console
Google Search Console is a fantastic SEO tool that can help website owners understand how Google crawls and indexes their websites. In addition, it is an easy-to-use interface where you can do all sorts of things, such as submit sitemaps, review search analytics, fix crawl errors, and so much more.
Plus, Google Search Console provides valuable insights into how their crawlers view your website and its content – giving you the direction to optimize your website’s visibility and success in Google search results. So if you want to be successful online, Google Search Console should be one of your go-to Google tools!
You can also use Bing Webmaster Tools for more data and ranking potential. Hate to throw them in a middle of a Google discussion, but since we’re talking search engines, it’s worth mentioning.
Google Search Console identifies new keyword ideas, broken links, referring domains, and many other SEO data you can use to optimize your web pages to rank higher.
Google Trends
Google Trends is a potent tool for understanding how search topics change over time. Google collects data from all Google searches, which can reveal interesting patterns about what people are searching for and what topics are trending.
Google Trends is helpful for businesses to understand their customers’ needs better and market directly to them. It’s also a valuable resource for journalists and researchers to gain insights into the public consciousness by determining the popularity of different news events or products.
Google Trends provides a fascinating window into collective human behavior and offers a unique perspective on our world.
Conclusion
Google is an invaluable resource for businesses and professionals seeking to increase online visibility. With a range of free SEO tools, such as Google Analytics, Search Console, and Trends – it’s easy to understand why so many people rely on this tech giant when optimizing websites or researching search topics.
Whether you’re trying to get more customers through organic search results or want unique insights into public consciousness - these powerful tools can help you reach your goals quickly and efficiently. So don’t wait any longer; start using the full power of Google today!
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