The Basics of On-Page SEO
You’ve heard the term “SEO,” which involves finding your website on Google, Yahoo, Bing, and other search engines. But what is it exactly? And how can you use it to increase your visibility on search engine results pages (SERPs)? The answer lies in understanding the basics of on-page SEO.
On-page SEO is used to optimize specific elements within a web page or website as part of an overall search engine optimization strategy.
On-page SEO involves optimizing content, HTML code, and images to ensure they are accurately indexed by search engines and appear high up in relevant searches. It also involves optimizing meta tags, such as title tags and descriptions which help inform searchers about what your page is about.
One of the most important aspects of on-page SEO is using keywords strategically throughout your content. Keywords are words or phrases people use when searching for information online; if those words or phrases appear in your content, then it will be easier for search engines to understand your page and rank it appropriately in SERPs.
Additionally, having well-structured URLs (e.g., www.example.com/about) helps search engine crawlers better understand the structure of a website and its pages so they can index them more effectively.
It’s also essential to ensure that your page load time is fast, reducing the amount of code used on each page and compressing images, so they load faster.
You should also ensure that all internal links work properly and link back to relevant pages within the same site; broken links can hurt both user experience and rankings on SERPs.
Finally, adding alt text to images helps improve accessibility by providing an alternative description for visually impaired users who may not be able to see them clearly due to low vision or color blindness issues; this helps keep them engaged with your content as well as helps search engine crawlers accurately index them.
On-page SEO can seem intimidating at first, but once you understand the basics, you’ll be well on your way toward optimizing your website for higher rankings in SERPs!
By focusing on keyword research and placement, URL structuring, image compression, fast loading times, proper internal linking setup, and adding alt text descriptions for images, you will be able to increase visibility for potential customers searching for products or services related to yours!
With an effective on-page SEO strategy, you’ll soon see more visitors directly from search engine results pages!
Get our free on-page SEO guide here.