How to Drive More Traffic to Your Website
Whether you are starting a new website or have an existing site, you know how imperative it is to get people to actually visit your page. Let’s face it, it means absolutely nothing if you have a great website with good quality content if you don’t get any visitors. So how do you get more people to visit your pages and generate leads? How do you put the word out there? To understand this a bit better let’s have a look at 3 different types of traffic: Organic, Direct and Viral Traffic.
- Organic: Users find your pages via search engines by using a keyword related to a page/pages.
- Direct: Users go to your website directly typing in the URL or by clicking on a bookmark.
- Viral: Word of mouth, for example social media where users are directed to your website through a post. In short a referral from another site to yours.
We’ve set up a few tips on how you can drive more traffic to your website. Some of them you might already know about but perhaps you’ll find some useful information.
Getting to know you audience:
Everything starts with advertising, but before you can do this you’ll have to actually do some research first. We would suggest actually having a look at what your competition is doing, see what’s popular out there, what people are interested in and sharing. Think outside the box, what you can give visitors that will keep them coming back for more. Don’t copy your competitor, use them as a tool to get more info in what visitors would be interested in.
Advertising on Social Media:
Social Media Marketing, what better way to build your brand than advertising an all social platforms? In most cases you won’t have to pay to advertise, but if you really want to boost your advertising some money will have to be spent. Everybody knows the expression: “You have to spend money to make money”. Before you grab your wallet we suggest that you look into the pros and cons of paid advertising, and find what works for you.
Okay, so now you are on all the social platforms, what now? Be social, be active and be responsive. The more you interact the better your reputation will be at the end of the day. Avoid spamming, too much of “a good thing”, or what you might think is a “good thing” can cause more harm than good. One great thing though about Social Media Marketing is the fact that you get immediate feedback which can only help you to improve.
On Page SEO:
Keyword optimization and proper on-page SEO are really important and, if done correctly will boost your chances of getting pages ranked on page 1 of search engines. Captivating headlines and good quality reads will have your visitors coming back for more. Your site needs to be user friendly, so one big tip we can give you is to update your site. Faster, user friendly sites will help you accomplish this.
Guest blogging is when you post on another person’s blog with a link referring back to your page. Sounds easy enough right? However there are a few things you need to know and do before you can go crazy posting links, Google doesn’t want any spammers. Firstly, you’ll need to find blogs relative to your niche, no point in guest blogging on a “crochet blog” when you’re niche has to do with Internet Marketing. It all goes back to captivating content that will interest the readers on that blog to follow you.
Now, unfortunately you can’t go and post on every single blog you come across, so make sure that you find the correct niche and that the blog allows guest blogging. Most guest blogging sites have a review process before publishing your post, so ensure you have good quality, original content worth sharing. This is a great off-page SEO technique that will increase traffic and organic rankings if done right.
Depending on the niche you’ve chosen you’re sure to find a forum related to that. Sign up and get involved. Everything about driving more traffic to your website is about being social. Get involved in the discussions, give useful tips and information and build your name. The more you participate the more it will pay off in the end.
Driving traffic to your website takes time, but if done correctly and you put in the time and effort you are going to reap the rewards. Yes, everything is overwhelming but take it one step at a time and most importantly be involved.